![]() Choosing the right neighborhood was essential. How to Turn Down a Billion Dollars, The Snapchat Story by Billy Gallagher Neighborhood HOAs - Nextdoorīack then, the founding team knew that it would only work if they could find a neighborhood to embrace the idea of a social network for neighborhoods, as well as test it along the way. ![]() “I would walk up to people and say, ‘Hey would you like to send a disappearing picture?’ and they would say, ‘No,’” Evan later recalled. When he was home in Pacific Palisades, he would go to the shopping mall and hand out flyers advertising Snapchat. Įvan was willing to try anything to get users. There are stories about how Travis went to Twitter HQ personally and handed out referral codes.Įvan started showing it to people one on one, giving tutorials, explaining why it was fun, even downloading the app for them. They went to places like the Caltrain station and handed out referral codes. There was a very significant use of street teams early on at Uber. :) So we arranged a dropoff operation and had teams of staff with insulated bags taking ice cream sundae kits to all of the companies and giving them Lyft credits. They basically all said yes, because Bi-Rite is delicious. We asked everyone on our team to give us their list of contacts at startups and we contacted them to ask their permission to come by with a free Bi-Rite ice cream sundae dropoff for their employees. Micah Moreau Startup offices and transit hubs - Lyft and Uber He and the team first wanted to see if there was demand. Tony and the team printed a bunch of flyers charging $6 for delivery and put them all over Stanford University. The very first iteration of DoorDash was a website called with PDF'd menus of restaurants in Palo Alto. The hook of seeing other single people on campus for the first time (and knowing if they’re interested in you) went viral. Whitney Wolfe and Justin Mateen would basically run around USC pitching Tinder to sororities and fraternities. Key question: Who are your early target users, and where they currently congregating offline ? College campuses - Tinder and DoorDash Otherwise, let’s dive into the strategies. If you have any additional insights, stories, or feedback to share, don’t hesitate to DM me. The tactics that you use to get your first 1,000 users are very different from your next 10,000. Andy Johns recently shared some great advice about this. To execute on any of these strategies, it’s important to first narrowly define your target user. The most popular strategies involve going to your user directly - online, offline, and through friends. No one found success from more than three. A few like Product Hunt and Pinterest found success using a handful. ![]() Most startups found their early users from just a single strategy. Just seven strategies account for every consumer apps’ early growth. Enjoy! My biggest takeaways from this research: Below, you’ll find first-hand accounts of how essentially every major consumer app acquired their earliest users, including lessons from Tinder, Uber, Superhuman, TikTok, Product Hunt, Netflix, and many more. I spent the past month personally reaching out to founders, scouring interviews, and tapping the Twitterverse. ![]() Q: How did the big consumer apps get their first 1,000 users?Ĭonsidering every startup confronts this question at some point, I was surprised by how little has been written about it.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |